Now Hiring - Director of Marketing and Community Relations in Royal Oak, MI

ABOUT ROYAL OAK HOUSE

The Royal Oak House is a fully licensed assisted living and memory care community located in a quiet neighborhood 1.5 miles away from beautiful downtown Royal Oak. The community is owned and operated by a family run, Michigan based company that has been in the healthcare industry for over 27 years!

For more information on the Royal Oak House, please visit our website [please apply online] DESCRIPTION

Royal Oak House

Position: Director of Marketing and Community Relations

Reports to: Vice President Business Development

Summary of Duties
The Director of Marketing and Community Relations’ primary responsibility is to maintain or exceed budgeted occupancy and revenue. The position is responsible for internal and external sales functions to include lead generation as well as closing sales. The position develops and executes marketing plans to include marketing events as well as networking with local civic groups, businesses, and medical and non-medical professionals. The Director of Marketing and Community Relations manages all leads, utilizing a lead management system and referral source database for tracking results. The position will assist in supporting the daily operations of the community, when needed.
Essential Functions

• Meet or exceed budgeted occupancy and revenue.
• Meet or exceed established Key Performance Metrics (KPI’s).
• Lead the creation of Strategic Sales and Marketing Trimester Plans with support from the Executive Director and Corporate Vice President.
• Effective and successful execution of the Strategic Sales and Marketing Trimester Plans.
• Appropriately plan and allocate marketing expenditures.
• Maintain a current Competitive Marketing Analysis (to be updated at least twice each year).
• Manage community social media accounts and create new content for these accounts on a weekly basis.
• Pre-qualify sources of professional referrals in order to determine their eligibility to send qualified potential residents to the community.
• Establish and maintain a professional relationship with key figures that have the ability to make or influence referrals to the community.
• Conduct business development appointments, events, and presentations with key figures and their associates (i.e., physicians, medical professionals, rehabilitation hospitals, non-medical professionals, etc.) in order to build relationships and generate referrals.
• Close sales by responding promptly and guiding residents, families, and/or advisors with making decisions; provide appropriate referrals and resources.
• Establish a flexible work schedule that supports the demands of the community outside of typical business hours as needed to provide visits, respond to telephone inquiries, give presentations, set appointments with qualified prospects in order to close sales, and support community in any activities needed.
• Maintain accurate and current information within the CRM to include lead management as well as referral source management.
• Partner with the Executive Director to establish a sales culture within the community.
• Train and coach associates on telephone etiquette/ inquiry process, visits, customer service.
• Establish a thorough, working knowledge of base rates and care costs within assigned community and adjust with changes as necessary.
• Maintain resident, associate, and community confidentiality and adhere to Residents Rights.
• Build strong, trusting relationships with community and company associates.
• Contribute to community relationships by demonstrating cooperation and professional conduct with residents, families, fellow associates, professionals, and vendors.
• Contribute to team effort by being flexible in work assignments by furnishing support, by taking initiative, and by understanding how this position affects and compliments all other community positions.
• Demonstrate a high level of organization, attention to detail, ability to meet deadlines, and timely communication.
• Support the mission, vision, and culture of the organization through positive communication and leadership.
• If applicable, provide direct supervision, guidance, and coaching for additional sales associate(s) within the community.
• Additional tasks and duties as assigned.

Knowledge, Skills, Abilities, and Experience

• Bachelor’s Degree in Marketing, Business, Communications, or related field is strongly preferred; equivalent combination of education and experience is required.
• Minimum of two years of relevant senior living industry experience with proven track record.
• Proficient in computer utilization including: Windows, Office, Word, Excel, Outlook, and CRM database systems.
• Demonstrate excellent oral and written communication skills and proficiency with email processes and etiquette.
• Demonstrate a positive attitude and interpersonal skills to work with various people including associates, residents, families, and professionals.
• Promote positive work environment that emphasizes teamwork.
• Respond positively to constructive feedback by listening to supervisor, customers, and peers and use it to improve performance.
• Ability to travel for meetings as requested by supervisor.
• Adherence to all Policies and Procedure Manuals.
• Completion of drug testing and criminal background check upon hire and upon request of supervisor or Human Resources.

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday
• Weekend availability

Experience:

• Marketing: 1 year (Preferred)
• Sales: 1 year (Preferred)

Work Location: On the road